Webinar:  Is that Sugar?

This Witsie event featured our guest of honour, Wits law alumnus Stephen ‘Sugar’ Segerman, one of the creators of the Oscar-winning documentary ‘Searching for Sugar Man’, which rocketed the American musician Rodriguez to fame.

Sixto Rodriguez was American but he was unknown there, while in South African he had this huge following that he didn’t know about.  Stephen (known as ‘Sugar’) had been on an epic, decades-long search to find the mysterious musician who had such a profound influence on his generation in South Africa.
 
“It was like hearing from a ghost when I received this call at 2am one morning and the person on the other end of the line said “Is that Sugar?”. I just knew it was his voice!”
 
Rodriguez finally passed away at the age of 81 in August 2023, but his album, ‘Cold Fact’ is now hugely popular globally thanks to Sugar’s documentary ‘Searching for Sugar Man’, made with Malik Bendjelloul, Craig Bartholomew Strydom and Camilla Skagerstrom.